Marco Clemente is a postdoctoral researcher at the Institute of Strategy at Aalto University. He earned a Master in Management from the London School of Economics (LSE) and a PhD in Strategic Management from HEC Paris. Marco studies the socio institutional determinants of competitive advantage with a particular focus on organizational misconduct and scandals. His research has appeared in Academy of Management Review. Marco has taught a variety of courses related to strategic management and research methods to both undergraduate and master students. Before joining Academia, Marco was marketing manager at Procter & Gamble.
Media Heterogeneity in Response to Scandal in an Organizational Field: The Effect of Caciopoli Scandal on Sport Newspaper Reporting
In this paper, we address two problems ignored in the field of management and organisational studies. First, are media homogenous in reporting events? Second, how do media modify their reporting behaviors after a scandal? We relax the assumption that media act in concert to serve the needs of the field overall, such as help reducing uncertainty and establishing trust. Inspired by works from communication or political science, we propose a heterogeneous approach to media where each media outlet caters to its audience, thus showing bias. We investigate how a scandal in a field affects this media bias depending on its entanglement with the actors involved in the scandal. Our empirical context is the Calciopoli scandal that affected the Italian football league in 2006. We find that, after the scandal, non-entangled media outlets increased their attention and bias, while the entangled newspaper did not change the level of attention nor bias, as if the scandal never happened. We contribute to management and organizational studies by showing the role media outlets play in repairing their respective audiences’ identity. This study calls for more research into the impact of media heterogeneity, and market-mediators heterogeneity in general, in organizational phenomena.